Principles: The Butterfly Effect principles of blogging Aug 31, 2021

In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory.

He argued that a tiny change in the initial conditions of a weather model can create a significantly different outcome. Later, Lorenz described what would be forever known as the butterfly effect: ...

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Principles: Inversion principles of blogging Aug 25, 2021

Sometimes, the art of blogging becomes a messy affair; a tangled web of thoughts and ideas, and this can hurt us more than anything else.

Especially when we're starting out, when we have yet to develop much-needed instincts we can trust to guide us towards success.

Without this sort of mental clarity, most of our efforts are destined to...

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Principles: The Procrustes Effect principles of blogging Aug 08, 2021

The Ancient Greeks loved to tell the story of Procrustes, a rogue smith and bandit who would offer to host travelers, invite them to sleep in a special bed for the evening. Procrustes assured the weary travelers the bed would perfectly fit any person who slept in it.

Unfortunately for them, Procrustes would take his promise quite literally....

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Isaac Newton’s Three Laws of Blogging principles of blogging Aug 07, 2021

What’s the best way to write a blog post when you kind of run out of ideas?

Connect a couple of seemingly unrelated dots.

No, seriously. It’s such a fun way to write an article.

I do it from time to time, when I either don’t feel like working on certain topics, or blogging starts to feel a bit too much like work.

Find a...

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How to Use Mental Models to Become a Better Blogger principles of blogging Aug 07, 2021

The vast majority of blogging advice out there is tactical in nature. It teaches you how to start a blog, how to write articles, how to network and engage others, how to distribute your content, how to promote your blog on social media.

However, there are two things that are wrong with tactical advice:

  1. They never, ever take you...
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