Branding Your Blog: The Good, the Bad, and the Wow!

A 3-part course that guides you through all the stages of building a brand for your blog

Do you have a blog but feel stuck?
Are you struggling to attract readers?

Creating and launching a blog is an achievement to be proud of.

But if you’ve been blogging for more than a few months, and you are still struggling to attract an audience, you're still not sure who your target audience is, or even what your blog is about, then you need to reconsider your approach.

Do any of these struggles sound familiar to you?

  • Do you feel overwhelmed by the sheer number of blogs out there?
  • Are you struggling to stand out from the crowd?
  • Do you sometimes wish it weren't so hard to attract readers?
  • Do you ever wonder if you’re ever going to build an actual community around your blog to make it worth the effort?

To be honest, I’ve been there! Over the last ten years, I’ve launched a dozen or so blogs, and I know what it’s like to feel like you're there, overcrowding the bottom of the food chain, ready to throw in the towel as soon as your latest article gets 0 views and likes!

You need more than a blog.
You need a brand.

Why do bloggers burn out? Why do they fail to attract an audience? Why do they struggle to figure out a niche that inspires them to punch the keys every single day? Honestly, it’s because they didn’t take the time to decide on what their blog stands for, what their mission as content creators is.

 That’s no fun, which is why it’s no surprise that many bloggers struggle to consistently produce quality content or build momentum.

 You need a proven framework to help you understand your blog, your audience, and your niche. You need to be able to tell a compelling story as to why your blog exists, and you need to build a magnetic brand that will attract first-time visitors.

What to expect from this course

Branding Your Blog: The Good, the Bad, and the Wow! will guide you through a detailed plan of action based on 3 key modules:

1. Branding

2. The Ideal Reader

3. Niche

By the end of this comprehensive, 50 lesson course, you’ll have:

  • A branding guideline that will ensure your readers know who you are, what you stand for, and what value you have to offer.
  • Unique insights about your readers that will help you write content that will attract them.
  • An angle on niche that will help you stand out from the crowd.

Downloadable resources, quick guides, and frameworks provide you with all the tools you need to build a brand you can be proud of.

Course Curriculum

Branding Your Blog
   The Power of Storytelling
   The Ingredients to a Great Story
   Your Blog's Personality Archetype
   Mission and Vision
   The Simple Path to a Great Logo and Tagline
   Blog Name
   The Domain Name
   The About Page
   Style, Tone, and Voice
   Colors, Fonts, and Graphics
The Perfect Niche
   The Importance of a Clearly Defined Niche
   Kaizen: Continuous Improvement
   How to Use Ikigai to Figure Out the Perfect Niche
   Shoshin: Teach While You Learn
   The Road Towards the Perfect Niche Is Always Under Construction
The Ideal Reader
   Figure Out Your Ideal Reader
   Find and Define Your Ideal Reader

Not sure if building a brand around your blog is worth it?

This free mini-course will teach you the importance of branding, the basic elements of a brand, and how all these elements work together to help you stand out from the crowd.

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  • Step-by-step frameworks
  • Downloadable resources
  • Free access to future updates
  • Video lessons and tutorials


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You can also gain access to the same lessons (and dozens of other modules on content creation, email marketing, social media marketing, etc.) by enrolling in our flagship program.

  • 200+ lessons, tutorials, and frameworks
  • One-on-one call
  • Written feedback
  • Private community

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Frequently asked questions