Principles, rules, and frameworks that will help you think outside the box.
Principles of Blogging
Get the support you need from our private community of ambitious bloggers.
Most blogs fail. Why?
Tactics are temporary. Strategies and frameworks are forever.
Most blogging advice out there is tactical in nature.
It's actionable, short-sighted, and in the long run, it's like placing a band-aid on a gunshot wound.
I'm sorry, but in an ecosystem as oversaturated and ultra-competitive as the blogging world, tactics will fail you in the long run.
This course doesn't teach you how to do it, it teaches you how to think.
The problem with hacks, tricks, and tactics is that they hold your hand towards a particular result.
A trick that helps you get more readers. A tactic that doubles engagement rates.
Fill in the blanks and click publish.
But wouldn't you like to understand the why? The strategy behind it all? A framework that you can use, again and again, to identify opportunities and then capitalize on them?
Read now, apply 10 minutes later.
It's not just theory, either. This course provides you with tangible examples of how each framework can be applied. Each of these models can actually be used, so we'll go through the steps you can take to implement as you go.
Join a community of ambitious bloggers
Get help through live events and workshops
Monthly live events and workshops with Cristian offer you the chance to upgrade your skills.
Build your network
Make connections, discover growth opportunities, and collaborate with bloggers around the world.
An ever-growing library of content
Every week we share tutorials, guides, and frameworks that go well beyond the ABCs of blogging.
Be part of the inner circle
A private podcast, where I share my latest and most important insights, alongside audio workshops based around a certain lesson from one of our courses.
An ever-growing library of principles and frameworks
Get lifetime access, free updates, and get notified every time a new framework goes live.
Teaches you how to reach your goal by trying to evade failure.
The Butterfly Effect
Understand that small elements can affect even the most complex systems.
Circle of Competence
Optimize your efforts by understanding your core skills.
The Law of Momentum
Understand the energy requirements of reaching the blogging stratosphere.
The Eisenhower Matrix
Master time-management by effectively prioritizing tasks.
Think of your blog as a library of content, not a publication.
One of the wonders of the world, compounding teaches you how to maximize your efforts.
The Zeigarnik Effect
Master the power of cliffhangers.
One of the most powerful models to deploy when you want your readers to feel the intense fear of missing out.
Learn to use specific frameworks — timeless mental models that allow you to gain a birds-eye view of the blogging ecosystem and better understand your own journey towards the blogging stratosphere.
Unlike the hacks, tricks, and tactics you're used to reading about... these principles are timeless. These are rules for life. Rules of persuasion. Rules of marketing. Mental models. Practical philosophical principles.
There's no expiration date for the timeless wisdom that's been tested and applied across a multitude of fields for hundreds, if not thousands of years.
Each mental model is accompanied by clear graphic frameworks, process flows, and steps.
You also get access to a mobile-friendly, interactive crash-course that shares the essence of each lesson.