The Art of Writing Blockbuster Articles

Master the art and strategy of high-value content.
Take a look inside

Step-by-step process

Learn how to effortlessly write highly engaging articles that will make first-time visitors fall in love with your blog.

Private community

Get the support you need from our private community of ambitious bloggers.

Downloadable resources

Gain access to a plethora of guides, cheatsheets, templates, and frameworks.

The basics don't work anymore

Most blogging advice you find online sounds like this:

  • Publish as much content as possible
  • Write longer articles
  • Stuff your article with keywords in the vague hope of ranking as high as possible on search engines
  • Use the same old basic headline formulas that everyone else has used and abused for the past two decades

Over two billion search results, and the vast majority of the advice you'll find only kind of feels like a solution, feeds your enthusiasm until you click the publish button and... crickets.

But don't worry, there's a better way.

What if you could write just a few pieces of content that are based on specific frameworks and strategies?

That’s what The Art of Writing Blockbuster Articles is all about.

Publishing content that compels first-time visitors to become avid fans and promoters of your blog.

Challenging the way you think about writing articles.

By the end of this course...

  1. You’ll learn all there is to know about writing irresistible articles.
  2. You’ll have a system that ensures you’ll never run out of ideas.
  3. You’ll have a method for writing blockbuster articles that engage readers like crazy.
  4. You’ll understand how to accelerate your productivity with our framework.
  5. You’ll understand advanced strategies such as The Sprezzatura Technique, GAPS, and more.

Join a community of ambitious bloggers

Get help through live events and workshops

Monthly live events and workshops with Cristian offer you the chance to upgrade your skills.

Build your network

Make connections, discover growth opportunities, and collaborate with bloggers around the world.

An ever-growing library of content

Every week we share tutorials, guides, and frameworks that go well beyond the ABCs of blogging.

Be part of the inner circle

A private podcast, where I share my latest and most important insights, alongside audio workshops based around a certain lesson from one of our courses.

A Bulletproof Curriculum

That includes lifetime access and free updates for life.

The Fundamentals

Understand the basics of writing blockbuster articles and why they are essential to a blogger's success.

10-Step Framework

A comprehensive outline of how to structure and plan a blockbuster article.

A Weekly Process

An expertly designed creative process to help you publish a blockbuster article every week.

Irresistible Headlines

Learn the subtle art of writing irresistible headlines.

The Hook

Write compelling introductions that hook your readers and persuade them to keep on reading.

Copywriting Formulas

Learn how to deploy some of the most effective formulas from the world of copywriting and advertising.

Distribution Channels

Understand how to best distribute and share your content for maximum effect.

Derivative Content

Turn your blockbuster article into multiple pieces of content and expand both the reach and the lifetime of your content.

Advanced Strategies and Formulas

Become a proper blogging superstar by learning crazy, unconventional strategies and formulas.

An ever-growing library of cutting-edge formulas and recipes

Forget about the overused formulas of the past and gain an advantage by deploying formulas inspired by the world of psychology, copywriting, mental models, art, and history.

The Bridge

Showcase a powerful transformation.

The Limbic Brain

Better understand your article's chance of success by figuring out its why.

The Raconteur

The universe is made of stories. Learn how to use them to captivate your audience.


Master the demeanor of true blogstars.

Features - Advantages - Benefits

Because your article is YOUR product, and you must be aware of the value you add.

The 7 Deadly Sins

Leverage your audience's dark side by appealing to one of the 7 deadly sins.

Course Information

This is just a taste of what you’ll get in the course.

Understand what a blockbuster article is:

  • The five types of blockbuster articles
  • Why it’s important to be able to consistently publish blockbuster articles
  • Conducting proper research

Understanding your “ideal reader”

  • Why each article should cater to a specific segment within your audience
  • Discovering how to best add value to your target audience
  • How to validate your idea and your intended audience
Branding as a blogger
  • How to develop a proper brand experience within your content
  • How to understand style and voice through the 12 personality archetypes
  • How to think about your mission and vision as a blogger and how it influences the articles you share with your audience
Detailed frameworks and strategies for writing blockbuster articles

  • Proven content formulas to create blog posts
  • Crafting an irresistible headline, a compelling introduction, and a killer call to action
  • Learn how to structure, write, edit, publish, and promote a blockbuster article per week
Advanced strategies for ambitious content creators
  • The Limbic Brain will challenge the way you think about content creation
  • The Raconteur Framework will allow you to write compelling stories
  • The GAPS Formula will teach you how to write content that stands out from the crowd
  • Fascinate your readers by understanding eureka moments (and how to summon them at will.)
  • Appeal to your readers' dark sides with our 7 Deadly Sins Formula

Bonus Downloads

Elevate your blogging skills with a plethora of downloadable resources, tutorials, and guides


Templates and Frameworks

Learn visually, and take actionable steps towards writing the best articles on the web.

Single Payment


Lifetime access

  • Step-by-step frameworks
  • Access to our private community
  • Live events and workshops
  • Free access to future updates
  • Downloadable resources

100% Satisfaction Guarantee - Money Back Promise

Every course includes a no-questions-asked, 30 day money-back guarantee.

Frequently asked questions